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5 Effective Marketing Strategies for Online Brands
If you’re an online brand, it’s all about the marketing. It’s simply not enough to build the website, create SEO-based content, and wait for people to come. You have to let customers know that you are...
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3 Places to Capture Emails for Email Marketing
Companies are strongly encouraged to diversify their marketing efforts to include a range of traffic-driving channels, including SEO, RSS, Social Media, PPC, and Email Marketing, as companies that fail...
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How to Write an Effective Email Subject Line
Many authors will tell you that the most difficult thing about writing a book is coming up with the title. In just a few words, you have to come up with something that both sums up what your story is...
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Tips for a Successful Email Marketing Campaign
Besides having a website, one of the most effective ways to market your business is through email marketing. A 2012 research study conducted by the ExactTarget group determined that over 90% of people...
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10 Keys to Successful Prospect Email Marketing
Email Marketing is a wonderful way to reach prospects and an important component of multi-channel marketing. That being said, email marketing is also a wonderful way to completely destroy your...
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A 5-Step Guide to Conducting an Email Marketing Competitor Analysis
Even as content marketing, social media advertising, and mobile marketing become attractive and fruitful tactics for today’s digital marketers, email marketing is still the second best source of ROI...
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15 Rules to Follow to Write Outstanding Email Newsletters
Earlier this year, Wired published a piece titled, “Why Email Newsletters Won’t Die.” The impetus behind the article was that, even in the heyday of trendy digital marketing channels like social media...
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